AVIVA Archive

  • Norwich Union is Dead! Arriva Aviva!

    Norwich Union is Dead! Arriva Aviva!

    The grand old lady from carrot crunching country just couldn’t cut the mustard with the bosses of the Iberian sounding Aviva and will officially be given the fatal injection at midnight tonight. As an ex-employee of GA bonus (New Zealand Insurance) do I care? At...

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  • Aviva – Change Management out of control

    Aviva – Change Management out of control

    I don’t really care what happens to Aviva, in fact I find it an interesting experiment on brand destruction and it’s subsequent consequences in cyberspace. I gave up caring about Aviva a long time ago when it got taken over by Norwich Union! How did...

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  • New Aviva Ad Upsets UK Public

    New Aviva Ad Upsets UK Public

    One of the new commercial ads from, what are they called now? on yeah, Aviva, appears to be going down like a lead balloon with the cash strapped British public. A post from a Mr Mustard says it all as far as Insurance Vlogger is...

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  • Aviva flops with the not so happy public

    Aviva flops with the not so happy public

    It seems that the UK public have finally had enough of being ‘Happy’ and want it consigned to the dustbin of bad advertising history along with the Norwich Union brand. While searching the planet to bring you interesting debate about the state of UK Insurance,...

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