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Recent Posts
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Compare The Market Archive
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Ooh Yes! Churchill The Car Insurance Dog Soft Toy Outsells The Meerkat
Posted on February 18, 2010 | No CommentsThe holding company of Churchill Insurance, RBS, whose future remains in doubt, must be pleased as punch to learn that sales of the Churchill nodding dog soft toy were ten percent higher than those of rival car insurance comparison website Compare the Market over the... -
UK TV Ad Revenue Underwritten by Car Insurance Price Comparison War!
Posted on November 4, 2009 | No CommentsWhen Insurance Blogger was a nipper….. Back in the 1960′s if you were lucky you had a black and white televison – the box!with an aerial that looked like a sea mine or something out of Doctor Who sitting on top of it. There were... -
Compare the Meerkat ? Buy a Meerkat Toy!
Posted on November 2, 2009 | No CommentsYou’ve got to admire the marketing people behind the Compare the Market – Compare the MeerKat campaign. They’ve tapped into a vein of the British love of wildlife, first made popular by the BBC’s ‘Meerkat Manor’ programme, and made it their own. I am still...